The ‘just because’ story

The ‘just because’ story …

When I was getting married nearly 10 years ago, I struggled to find stationery that was truly custom, affordable, and modern. Most options were generic, stuck in the 90s, and far too expensive for what you received. So I decided to create my own. What began as Just Because Prints - designing unique printed products for homes, children, businesses, and special events - soon grew into something more focused and evolved further after the birth of my daughter.

Based on the Gold Coast in Queensland, Just Because now specialises in custom wedding stationery and keepsakes, while still embracing the original spirit of Just Because Prints. We’re inspired by the joy of celebrating life’s big milestones, as well as those ‘just because’ moments that deserve something special.

Whether it’s weddings, parties, corporate events, or meaningful keepsakes, we provide personalised design and premium printing to bring your vision to life at every step.

My goal is to create stationery and keepsakes that feel meaningful, approachable, and designed just for you.

I always feel honoured to be part of someone’s special day or to create a keepsake that will be treasured for years to come. It’s a joy to know that something I’ve designed plays a small role in such meaningful moments.

Please reach out any time to discuss how I can bring your ideas to life.

The word 'Annaleece' written in elegant cursive handwriting.
Pregnant woman in an orange dress standing in front of balloon decorations.

Our custom design and printing process

  • The design journey begins with a personalised email consultation to understand your event, aesthetic, inspiration and vision.

    You’re welcome to share inspiration images or introduce us to your stylist — every detail helps us craft designs that feel uniquely yours.

    From there, we refine, elevate and tailor every element to ensure your stationery complements your celebration seamlessly.

    Once your concept is finalised, we’ll provide a tailored quote. A 50% non-refundable deposit confirms your booking and allows us to begin the custom design process.

  • This is where the magic happens. With your style and story in mind, I’ll begin crafting a custom stationery suite designed exclusively for your celebration.

    Because our initial consultation is so thorough, we typically only require two rounds of refinements to achieve your perfect design.

  • Once you’re completely happy with the digital proofs, the remaining 50% balance is due before we send your designs to print.

    We work with trusted professional printers and often use multiple specialists to achieve the best results, so no further design changes can be made after this stage.

    Printing usually takes 1 to 2 weeks, depending on your order. You’re welcome to collect your stationery from the Gold Coast at no cost, or we can arrange courier delivery anywhere in Australia.